When it comes to trading Apple's iOS platform for another mobile device operating system, not many current Apple product owners are willing to do it, according to results from a recent Goldman Sachs study. The company recently surveyed 1,000 respondents and found that 21 percent said that no discount would make it worthwhile for them to leave Apple.
Even with a discount of more than 50 percent, only 13 percent of respondents said they would switch to a different device. Bill Shope from Goldman Sachs told investors that the average single iOS customer is worth $1,053, which assumes the average selling price of an iOS-based device in June is $535 with 5 percent erosion.
“This implies a cumulative iOS customer value of nearly $295 billion on today's installed base, without any consideration for the content, services or peripherals streams, or for the platform's growth potential,” Shope wrote in a letter to investors.
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