NYPD launches Apple-specific crime protection campaign

All those Apple products sure are great to own – and thieves agree. A recent announcement from the New York Police Department noted that Apple product thefts from January 1 to September 23, 2012, had increased by 40 percent over the same period the year before, for a total of 11,447 incidents.

In response, the NYPD launched an initiative called the “Anti-Apple Picking Campaign.” A recent set of PSAs warned iPhone and iPad users to avoid risky activities such as using their devices near subway doors or taking out their phone to check the time for strangers at night.

During the period reported on, New York City netted an overall index crime increase of 3,015 incidents, a 4 percent increase over the previous year. Given that there were 3,280 Apple-related incidents, it appears that almost all the new crime in the city is from Apple thieves.

TechCrunch noted that officers were stationed around the city during the iPhone 5 launch to help register customers’ devices and that the NYPD will provide free serial number engraving for iPhones at any police station.

Protecting devices from theft and damage is an important precaution, but sometimes accidents happen regardless. With iPhone repair and iPad repair from iResQ, it’s easy to get a damaged device, at least, back in your hands.

Marcelina Hardy

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