Device manufacturers have long been battling it out for a place at the top of the market. According to a recent report conducted by the global market intelligence firm IDC, Apple and Samsung together make up 37 percent of global smartphones, tablets and PCs, placing both companies as top device makers. IDC indicated that each vendor's different product and pricing strategies do allow certain conclusions to be drawn about the companies.
“The battle between Samsung and Apple at the top of the smart connected device space is stronger than ever,” Ryan Reith, program manager of Worldwide Mobile Device Trackers at IDC, said in a release. “Both vendors compete at the top of the tablet and smartphone markets. However, the difference in their collective ASPs is a telling sign of different market approaches. The fact that Apple's ASP is $310 higher than Samsung's with just over 20 million fewer shipments in the quarter speaks volumes about the premium product line that Apple sells.”
IDC projected that by 2016, tablets will be the second most popular device behind smartphones, but ahead of both laptops and desktops. The firm predicted that 2.1 billion devices will be shipped by 2016 and smartphones will make up 66.7 percent of smart devices.
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